Hi friend! ​​​​​​​​​​​​

As an email user, you’re probably pretty cynical about email.

But as a marketer, that’s going to work against you in 2023.

We all know how we treat email: Delete, delete, delete. Most of the time, brands we subscribed to with the best intentions don’t make their way to our must-read list when their email swishes into our inbox.

So … why should you throw yourself into email marketing in 2023? Can anyone truly break through the noise?

Enough negative self-talk. We’re dropping that as of January 1, 2023, remember?

The answer is YES, you can and will break through the noise. In 2023, we’re going to cover email A LOT, including during a fantastic webinar with everyone’s favorite email expert, Michael Barber.

We’ll show you how to move away from social media platforms that are draining your budget like a vampire in an OR. And most importantly, we’ll teach you to craft subject lines and calls to action that will make your metrics soar like Tom Cruise in Mission Impossible V, VI, VII. (Which one are we up to??)

More Resources for Email Writing Like a Pro:
 

• Not convinced email is important in 2023? Don’t just take my word for it. These 3 experts — Ann Handley, Joe Pulizzi and Michael Barber — weigh in on the value of owning your list, sending newsletters and going after engagement.
   
• A great email includes a strong call to action. My friend Andy Crestodina shares best practices for click-worthy CTAs in this blog post from Orbit Media.
   
• ICYMI in our first email this month, we updated 2 popular posts for 2023 with fresh advice and current data:
  • Subject Lines: You Have One Line. Use It Well.
  • 20 Stats You Need to Know Before You Send Your Next Email

Help Me Help You:

I’m planning on delivering several more webinars this year. What do you want to learn? Please take this quick survey to tell me what topics are on your mind in 2023.


Hope you have an aha-mazing week!